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[UBC] Building a Case for Organic Marketing Using Data

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Top universities are usually hard to get into and have students competing for acceptance into many of their programs. But, they also need to stay on top of their game in terms of competitiveness and presence.

The highly ranked University of British Columbia’s Sauder School of Business had an opportunity to invest in upgrading their access to and use of data.

We helped them tap into some new data sources and design a multi-stream dashboard. This opened up some new benchmarks and made a hard case for new organic digital marketing channel development.

In addition to data connections and reporting, our monthly live sessions helped bring clarity and background to the new data, discuss SWOT, and much more. In turn, we also provided some additional consulting services to help with longer term planning, and relevant vendor management.

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