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How we hacked Google Analytics into an in-house CTR tracking system (video).

Video transcript: Hey hey, okay I want to walk through our internal click-through-rate tracking system that we created. This was a while back for a client and they had a rather large online listings site. They had lots of content—I think they had over fifty thousand individual items and then different ways of viewing them […]

Segmenting out internal website traffic: What’s the best way?

When you have a large staff and/or a staff that visits the organization’s website a lot, it can really mess with your website analytics data. It’s easy to imagine 10–20+% of your website traffic being irrelevant to your external marketing efforts / the audience you want to reach. This in turn nerfs conversion rates, while […]