Hotbrain MEASURE UP Marketing DAta & Analytics accelerator Program

Bridge the Data Gap.

Are you making the most out of your data and analytics? It’s not just about having it, but using it effectively. Let us help you uncover the insights and opportunities hidden in your data via the MEASURE UP Program!

Accelerate Your Marketing

Get the most out of your marketing efforts with our expert guidance and data-driven support. Our MDA program brings a proven (and practical) approach to your organization.

Data Delivery

The program includes unlimited data connectors (including custom connections) and our dashboarding platform. It also includes customized measurement support (account setups, tagging, etc.).

Trusted Experts

The most important aspect of our Program is being partnered with your own EIR (Expert in Residence). As a marketing leader, you’ll have monthly, one-on-one sessions with a senior marketer with data chops and proven results.

Streamline Your Marketing Data Efforts with Our Expert Guidance

Hotbrain's Comprehensive Solution: Expert Coaching + Technical Support Working Together to Enhance Your Business Decision-Making Culture

We know that managing marketing data can be a daunting task, especially when you have other pressing matters to attend to. That’s why Hotbrain offers a monthly coaching and done-for-you (DFY) business model that simplifies your data marketing efforts, freeing up your time and resources to focus on what you do best – growing your business.

Actionable insights for informed marketing decisions.
Expert guidance on the latest marketing trends and regulations.
Increased ROI through optimized marketing strategies.
Customized data solutions tailored to your unique business needs.
Streamlined multi-channel data management to save you time and resources.

Expert Coaching + Training

The MDA program pairs you with your own EIR (Expert in Residence) with whom you will have monthly, data-informed sessions. During these sessions, you’ll review your data, plan, ask questions, formulate hypotheses, discuss caveats, set targets, and track results. Your EIR will serve as your personal guide, offering expert advice that is tailored to your unique business and department needs.

Measurement Planning & Implementation Support

Sound measurement practices are key to the success of any marketing campaign. That’s why we work with you and your EIR to outline and implement your measurement needs.

This includes working with Google Analytics, Tag Manager, ad platforms, link parameters, etc. to ensure that all relevant event and conversion data is being measured. It also includes data validation, segmentation, and other important setup tasks.

Data Services & Software Platform License

Our proprietary data connector and dashboarding software works hand in glove with our Program. You will reference your multi-channel Hotbrain dashboard together with your EIR, and in your own work, regularly.

Our data connector service integrates with your marketing data sources, and ensures the data keeps flowing every month. This eliminates manual data entry, saving time and reducing errors. Our purpose-built KPI dashboard provides you with up-to-date views into your marketing performance and includes period-over-period comparisons, targets, and more.

What's Included

1. Expert Coaching + Training

2. Measurement PlanninG & Implementation Support

Sound measurement practices are key to the success of any marketing campaign. That’s why we work with you and your EIR to outline and implement your measurement needs.

3. DATA SERVICES & Software Platform License

Also Includes:

Incentives & other programs

We keep on the pulse and will share relevant opportunities like subsidies, incentives and other programs that may be available.

Fresh Marketing Data content

We regularly publish informative and maybe even “inspiring” content—it might just give you some ideas!

Est.

Projects

Clients

Results

Consistent

Accolades

The amazing team at Hotbrain took us into a vibrant and significant place with their expertise and ingenuity. Drew is one of the most approachable, friendly and knowledgeable people I’ve met in this industry. Without hesitation, I would highly recommend them.

David Miller

General Manager, Platinum Recruiting

Drew is someone who is not afraid to push back on the status quo in the interest of opportunity and improvements for clients.

Wesley Favro

User Acquisition Manager, Hyper Hippo Entertainment

It has been such a pleasure working with Hotbrain, and know we couldn’t be where we are today without you! Thank you.

Natasha Vanderburg

Trinity Church

We hired Hotbrain to do a review and assessment of our current digital marketing campaign. We weren’t sure what to expect and were pleasantly surprised when they came back (on time and budget) with more than we anticipated. Drew’s clear and comprehensive way of explaining what could be made very confusing was well received by everyone we shared his results with. I guess our best recommendation would be that we have hired Hotbrain for another project to help us improve how we monitor and measure the results of our online media spend.

Earl Manning

General Manager, RV Care Network

Working with Hotbrain was a huge value! Drew's a genius.

Bob Anderson

Marketing Manager, BigSteelBox

FAQs

Who is the MEASURE UP Program meant for?

One thing we have learned over the years is that no two marketing departments are alike! In our context, we get our best results working with marketing leaders and departments that are still lower on the “data maturity scale” and need to make practical improvements using a proven process. So if that describes your department, don’t worry—you are exactly what we are looking for!

How often do you take on new Program participants?

We use a running intake model rather than cohorts. We are currently accepting new participants on a 2–4 month onboarding waitlist. If you are interested in the MDA Program we would encourage to apply sooner than later!

How long does the Program last?

You should expect regular monthly Program participation to run for approximately 12–18 months; however you will be assessing this together with your EIR on a month-to-month basis, depending on the goals, scope and the progress made.

Is there a second phase?

There is not an official second phase. Rather, participants will tend to naturally transition in their level of participation—for example, from monthly EIR sessions to quarterly—or eventually drop down to only utilizing the data connectors and dashboarding app services. At any time you can access further support as needs demand (e.g. a new major campaign, staffing change, new website build, etc.). As always, this can be adjusted on a month-to-month basis. While the MDA is based on one proven model, in the future we may offer new Program stages which may correspond with your growth and development.

Apply now for Hotbrain 2023!