We use a running intake model rather than cohorts. We are currently accepting new participants on a 2–4 month onboarding waitlist. If you are interested in the MDA Program we would encourage to apply sooner than later!
You should expect regular monthly Program participation to run for approximately 12–18 months; however you will be assessing this together with your EIR on a month-to-month basis, depending on the goals, scope and the progress made.
There is not an official second phase. Rather, participants will tend to naturally transition in their level of participation—for example, from monthly EIR sessions to quarterly—or eventually drop down to only utilizing the data connectors and dashboarding app services. At any time you can access further support as needs demand (e.g. a new major campaign, staffing change, new website build, etc.). As always, this can be adjusted on a month-to-month basis. While the MDA is based on one proven model, in the future we may offer new Program stages which may correspond with your growth and development.